Our Team
A discerning team with passion and knowledge who aim to deliver a superior and highly personalised service.
Sonia Sultan
Founder & CEO
The team is led by Sonia Sultan. Sonia is a premier lifestyle and travel concierge professional redefining bespoke experiences. With a distinguished background in journalism, Sonia brings a storyteller’s eye for detail and a commitment to uncovering the latest gems in any given city.
Having travelled the globe in pursuit of compelling narratives, Sonia developed an unparalleled ability to curate exclusive and transformative experiences.
Whether it’s securing impossible reservations, designing once-in-a-lifetime journeys, or orchestrating seamless private events, she blends precision with creativity. She has a global network of elite connections and a relentless dedication to client satisfaction.
Shuaib Saeed
Managing Director
Coming from a legal and financial background in both the UK and UAE, Shuaib is conditioned to provide the highest levels of excellence to his clients. Having worked with high-net-worth and ultra-high-net-worth clients throughout his professional career, he is equipped to deal with any scenario however complex or challenging it may seem.
As the Managing Director of Nivara Concierge, Shuaib leads from the front and ensures the needs of every client are not only met but exceeded. An ethos which the entire team at Nivara Concierge shares.
Shuaib speaks English, Urdu, and Punjabi fluently. He has a real passion for travel and understands the pain points of clients when traveling thereby ensuring they have a seamless and exceptional experience through Nivara.
Nes Laroussi
Lifestyle Consultant
Nes’s career as a flight attendant with Emirates has honed her professionalism and deepened her passion for travel. Fluent in French, English, and Arabic, she effortlessly communicates and understands client needs, ensuring a seamless and personalized experience.
With firsthand experience exploring over 40 countries and countless cities, Nes is ready to help you find the perfect destination, accommodation, and must-visit spots.
Nes’s studies in journalism in Paris have shaped her passion for sharing stories and her deep desire to discover and connect with others. Through her training, she developed a keen curiosity for different cultures, perspectives, and experiences, allowing her to communicate with authenticity and empathy.
Daisy Wastell
Travel Consultant
With a robust background in professional services such as recruitment and travel, Daisy’s skillset helps her to serve her clients to the highest standards. Daisy brings a diverse skill set to her role as a Travel Consultant with her experience across many sectors.
Daisy has the ability to cover several areas associated with travel and luxury concierge and she has the confidence and ability to work closely with clients to help source, identify and execute luxury experiences and to ensure client’s experience an efficient process from initial contact phase through to completion.
Her core strengths include leveraging sourcing techniques, excellent communication skills, integrity, and adaptability, all of which are key to her building strong and lasting professional relationships with her clients. With a passion for travel, Daisy can cater to every need with a smile.
Lake Gray
Social Media Manager
Lake is a dynamic social media strategist specializing in crafting tailored marketing strategies that help brands thrive online.With a meticulous eye for detail and a deep understanding of digital trends, Lake ensures every aspect of a brand’s social presence is optimized for growth, engagement, and long-term success.
Hyper-organized and results-driven (thank the Virgo moon for that!), Lake takes pride in streamlining social media processes, implementing structured content strategies, and ensuring consistency across platforms.
Beyond her passion for social media, Lake is an avid traveller who has explored 66 countries and counting. Her global perspective fuels her creativity, allowing her to craft diverse, culturally aware content that resonates with audiences worldwide.